five shipped · three shown
Three we can show you.
Two clients would rather we didn't describe their work in public, so we don't. Of the three here, one agreed to be named.
Al Yamen
logistics · 23 daysread the full storyStock was tracked on paper and spreadsheets across branches. Products ran out before anyone noticed, branch numbers never matched, and working out actual profit took days.
Every branch reads the same number, and it changes the moment something is sold or received.
An Arabic answer engine
ai saasread the full storyA legacy frontend where interface, business logic and data access reached into each other freely — carrying a product whose answers arrive a token at a time and rewrite the layout while the reader is reading.
The rewrite shipped and the product is live in beta, with new answer types inheriting correct behaviour instead of needing special cases.
A bilingual storefront
e-commerceread the full storyOrders arrived one message at a time through WhatsApp and social media. Nobody could see which products were actually selling, and every delivery cost was worked out by hand.
Orders arrive as orders instead of conversations, delivery costs itself, and the shop can finally see what is selling.